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First, how to give full play to the benefits of advertising machines

1, promotion information • suspense advertising campaign • event focus • company and product brand promotion

2, product promotion • buy advertising-new products and services

3, information dissemination--Community activities-Association support-Stock quotes

4, entertainment • news • weather news

5, internal information and communication within the company • Staff training • special event support

II. Advertising Machine Content Production Guidance

The following two guidelines will help you make a correct assessment of short-and long-term investments:

1.1 Length of cycle

During each viewing, clients should see each content module more than once(e.g. individual advertising), preferably not more than three times;

On average, customers lose interest after watching a digital content for 10-15 seconds;

• The average waiting time for customers to watch is 4-8 minutes;

• The appropriate cycle length is 2-4 minutes;

Therefore, assuming that the average content program is 12 seconds long, the number of content units in each program cycle will be 2 minutes(equivalent to 10 advertisements) or 4 minutes(equivalent to 20 advertisements).

1.2. Frequency of content updates

In order to maximize benefits, the content should contain updates suitable for each client and should be completely updated after every two or three views;

Therefore, keep an average view frequency according to your customer and plan for content updates or additions accordingly.

III. Short-term and long-term scalability

When vendors install an ad machine system, they expect it to last for a long time and meet their changing needs and operating requirements. Even in a general sense, it is important to list the goals and plans of your business for one, three, five, or ten years. This would help to raise questions about selection criteria, and answers to those questions would lead to the right solution.

Networks

The advertising machine system is undoubtedly part of the enterprise IT infrastructure. Therefore, you need to check the current and long-term IT capabilities and planned advertising machine recommendations for businesses. This will help ensure that the options you choose best meet the current and future needs of your business.