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The 9th session of "CHINA · Beijing 2018 international Display industry Summit BBS Display Innovation CHINA 2018/Beijing Summit (DIC2018)" jointly sponsored by the liquid crystal branch of CHINA optical optoelectronics industry association and nikkei BP will be held at the crowne plaza lido, Beijing, CHINA from October 23-24, 2018.

BBS will set up a high-level and high-level exchange and communication platform for global display industry with the theme of "integrated innovation to create a better future", and actively promote win-win cooperation between upstream and downstream enterprises.At the same time, the liquid crystal branch will play its role as a bridge for the industry association to build a more diversified exchange platform for enterprises in the industry and promote the healthy and orderly development of China's display industry.

Head of the department of IHS Markit Display (general manager of Display research) - professor xie was invited to attend this BBS and share his excellent speech "outlook 2019: market and technology forecast of LCD and OLED".

David Hsieh

Head of research department of IHS Display

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According to relevant survey data, as a large number of panel manufacturers start large production lines, 2019 will be a key year for OLED industry development.

✦ in the field of medium and small size panel, as more top smartphone manufacturers started deploying OLED screen, the OLED display in adoption rate is estimated to be 2019 will exceed the traditional LCD display.OLED penetration in the smartphone market has been on the rise, up from 40.8 percent in 2016 to 45.7 percent in 2018.The figure is expected to reach 50.7 percent in 2019, equivalent to $20.7 billion in total revenue, while penetration of tft-lcd, the most commonly used type of smartphone LCD, could reach 49.3 percent, or $20.1 billion in total revenue.The momentum will continue for years to come.

More recently, the industry's demand for full-screen phones with larger and wider screens will also accelerate the shift from LCD to OLED, which can deliver more flexible design options.More smartphones will come with a ratio of 18.5:9 or higher, while mobile device displays, which make up 90% or more of the front panel, are expected to become mainstream.

✦ as for large size panel field, LG's expectations of the market is the OLED TV market will increase from 2.8 million in 2018 to 2019 in 4 million, will reach 2020 units in 2020, will reach 10 million units in 2021.While this is only a fraction of the annual TV market (about 250 million units), the OLED material required is equivalent to about 1 billion smartphones, which also illustrates the huge business opportunity of TV panels.

At the same time, both samsung and LG have turned to applications outside of consumer electronics, and the auto industry is a top priority.Samsung's "foldable, unbreakable" OLED display has the durability required for automotive applications.LG Display is also said to be in talks with no fewer than 10 automakers that want to adopt OLED features.

To sum up, as a new type of flat panel display technology, OLED will be widely used in both small and medium-sized panel applications and large panel applications.At present, samsung display, lg display (LGD), Beijing dongfang, sharp, Japanese display company (JDI) and other five panel manufacturers are optimistic about the rising demand for organic light-emitting diode (OLED), and the recent acceleration of OLED layout.

In this BBS conference, professor xie qinyi Shared the analysis of the technology and market competition of display panel manufacturers in 2019, and the recent research results such as the development strategy of display manufacturers and supply chain, which indicated the direction of the market trend of LCD and OLED in 2019.