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When some people plan the deployment of digital signs, they always hope to achieve a lower cost, so some people think: why not replace the commercial display with the low-cost TV?After reading this article, you may be able to get some answers.

Simply put, TV and monitor look very similar, but they are actually very different.For the most part, televisions simply don't meet the operating requirements of commercial signage.

Industrial and operational design

Ordinary TV sets are designed for home use and usually run about 8 hours a day.A professional-grade display can support up to 24 x 7, which means it will run continuously.The big difference is that ordinary televisions do not have airflow and cooling designs, and they do not have the proper electronic components to provide the strength to run continuously for long periods of time.In most cases, heavy TV use leads to problems with color and image retention.

Also, commercial displays generally support both horizontal and vertical displays to accommodate a wide variety of presentation requirements.And the common TV is placed in the vertical position, there is no way to turn the image, so it cannot be used.Also, commercial displays offer a variety of screen ratios, while home TVS have a 16:9 screen ratio.

Moreover, if ordinary household televisions are used for commercial operation, the warranty promised by the manufacturer will be invalid. In other words, if the TV fails, the user shall pay for it in full.In fact, ordinary TVS typically offer a one-year warranty, while most commercial displays offer a three-year warranty, including on-site support.Clearly, commercial displays are more reliable.

Operation to protect

Most televisions on the market have complete control buttons, usually somewhere on the edge of the fuselage.When the remote is lost or the battery runs out, it's easy to operate the TV with these buttons.But if you have a television in a crowded commercial space and anyone can operate it easily, it can be a nightmare for digital signage network operators.For example, if a customer in a retail store closes the display or changes the input, the central operator may not know for a long time.This will result in the replacement of important business information in the store.

Commercial displays, on the other hand, have reliable protective controls to ensure they are unobtrusive from passersby, and can prevent mischief-making or mis-locking.People with back-up remote controls, for example, can't easily screw up shop screens.Commercial display also has several operating controls and commands that allow administrators to disable certain modes, and can remotely force the screen to reopen if the screen is somehow closed.

Enough brightness

The TV is designed for use indoors and is usually bright enough to about 250 nettles.But in the retail or workplace, where the lighting or the sunlight from the Windows is more intense, the brightness of the television is more than adequate, and as a result, the screen is not visible at all.

Commercial displays, which come in a variety of brightness levels, are often higher than TVS, and even have the option of up to 2, 500 nettles.Many also have anti-glare technology that absorbs or reflects ambient light, so the content on the screen is clearly visible in a bright environment.

Form factor

TV sets are produced for consumption, and the appearance design is usually very personalized, with a shiny body and a thick frame to highlight the manufacturer's logo.However, in a commercial environment, it is more desirable to adopt fingerprint - proof matte surfaces, simple and consistent design and ultra-thin borders.The advantage of this is that when multiple monitors are required to be spliced, smaller stitches can be formed and the picture feels better.

Also, commercial displays are typically designed at the same size throughout the series, meaning that if a store wants to add a new display after years of use, it only needs to buy the same series to maximize appearance consistency.In addition, commercial display also supports the cancellation of logo printing, eliminating unnecessary aesthetic distractions.

Connection and input

Usually in the home use, the external equipment that the television wants to connect is a set top box, stream media play box, DVD, game machine and so on.The demand for connectivity in a commercial environment is much more complex than that, with control options such as RS232C serial ports, wi-fi and Ethernet also common, and only professional commercial displays available.

Now some are become intelligent sign the commercial display, inside the media player, which can avoid the cost of external media player, and simplifies the installation and reduce the operation cost of digital signage project last, due to exempt the external cables at the same time, to a greater extent reduce the hazard point may be down.

Saving money now is not saving money in the long run

For inexperienced first-time digital signage users, it is understandable to want to strictly control costs, among which, saving upfront costs through screen replacement is very important.But don't just look at the money right now, the real cost is still being used, and even higher.

In addition to the above, short-term or non-guaranteed service increases the maintenance cost in the later stage, as well as the potential maintenance and replacement cost caused by the long-term overuse of TV sets, as well as the negative impact on store operation and human resource cost.In fact, the TV is no cheaper than commercial display.