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According to VentureBeat, South Korea's Samsung Electronics Company announced its landmark moment in the film industry: it first installed a LED screen in the cinema.

The South Korean electronics giant launched a Samsung film screen for the first time in March and first displayed them in a series of activities at the Las Vegas Orlean Casino Hotel. Now the 10.3 meter long screen has been permanently installed in the Korean Lotte film world tower.

The transformation of digital projection in the movie industry has been going on for several years, and 4K equipment has also become a noticeable device. On the other hand, the use of high dynamic range display (HDR) technology can improve the color contrast in the video, making the white appear darker and darker.

Samsung's LED movie screen not only supports 4K (4096 * 2160) resolution, but also promises HDR visual effects. However, this screen is still much smaller than the common screen of the cinema. IMAX's movie screen is usually 13.7 meters long and the largest can reach 22 meters.

"Through the clearer, more realistic color, the complementary audio, and the presentation of the promotion, our LED film screen makes the audience feel as if they are in the picture," said HS Kim, the president of Samsung visual display.

At present, the value of the global theater industry is about $40 billion, and Samsung's move represents only the test of water. This is a fast changing market that is getting more and more encircled by home entertainment systems and services, such as huge TV screens, video on demand, Dolby Atmos surround stereo.

Samsung has not announced any future installation plans, nor has it disclosed the cost of LED movie screens. But the company has made it clear that this technology can be used in many venues with a wide range of uses, including enterprise functions, concerts and E-sports.